Santa Claus has always been Chinese

Data for: "Santa Claus." CNS photo hair Liu Junfeng

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Christmas around the corner, but the Christmas goods manufacturers Raymond, Christmas in September has already ended. Early in the third quarter, Raymond products destined for Europe and the United States has, the next three months, is to accept customer inquiries, confirm orders for next year.

Raymond's company is located in Chenghai, Shantou City, Guangdong Province - the main exports of domestic origin of Christmas products. Raymond said that this year's Christmas toy exports total is only three-quarters of the peak in previous years. This result was expected, because in the first half of the orders, he clearly felt on the European and American customers in consumption.

From Dongguan, Smart Union Group is located - this over-dependence on the U.S. toy market closed, China's largest toy manufacturers, the Chinese toys has led to many pessimistic vision. The spread of the global economic crisis, it is still in the yuan to appreciate, and China will continue to be Santa Claus's gift factory?

Orders in the negotiations in 2009, Raymond feeling more foreigners "Stingy" the. "They now pay more attention to low-cost, low-end products, lower prices and more severe when the inquiry." He said, the most frequent inquiry is exclusively for the U.S. "dollar stores" product supply and marketing business, "such products in the United States to a dollar sales, in general, our ex-factory price of 2.5 yuan but were also kept down the prices down inquiry. "

Right now, Westerners do prefer a bargain. Living in the United States, Minnesota, Dai Feifei told reporters after the beginning of the Christmas shopping season, the nation's most violent promotion, and many businesses opened in the morning 56 o'clock, and many more consumers to grab a bargain discount, go line up at midnight. Today, Americans save money in various ways, such as the selection of electronic greeting cards to replace the traditional Christmas card.

Raymond said that the most affected, or peers in the large companies, these companies design, production to sales, there are a bunch of troops in there, very difficult to turn around. The Raymond's companies are small and medium enterprises, he is the boss but also designers, administrators and management, including outreach also add up to only a dozen people. "Plant investment is not, as the order of production is also determined. If a substantial list, I provide design, add to the local OEM's factory; orders less, I put on or hold onto small foundry."

Seeing reduced demand for foreign goods Christmas, Raymond began to consider opening up the domestic market - to change styles a little stuffed Christmas gifts as toys sold in the country.

This way the domestic market by domestic businesses have started doing many, but the Christmas goods exporters Chenghai hands later. Previously, they would not accept even the basic domestic orders. They always thought that victory in the quality of their products rather than price, take part in trade fairs in the past when the main exhibits will cover with a curtain up, afraid of counterfeit domestic counterparts, and only other foreign businessmen come true, just draw the curtains to reveal the sample.

And Raymond said to do domestic sales, he is not afraid to be counterfeit, but the event of default, as long as the domestic agents willing to pay cash or deposit, he was willing to deal. Raymond cooperation with European and American customers for many years, the company is not a bad debt, but to deal with domestic customers, he also points a lack of courage. "Do export, so long as ripe to seize some foreign customers, generally can maintain a stable relationship between supply and marketing; and self-built network to sell products in China, you need to beat the sea tactics, money and energy into is to do three times the exports more than. "

Now, Raymond is Europe and the United States needs most worried about shrinking, so companies may only further support for two years. But look at the current situation, although westerners trying to find new sources of supply, but can not stop a little magic wand "made in China." According to French media reports, in the first 9 months in France to buy toys from China accounted for 60%, far exceeding the second-largest toy suppliers in Germany 6.4%. No wonder some Westerners disappointed, "Santa Claus seems to have been the Chinese people!"